Web Statistics for LJMU
External Web Traffic to LJMU Website
|Reports for 2011|
If you are wanting to start looking at your sites web traffic and understanding visitor behaviour contact the web team by logging a job with the helpdesk. We can book a session with you to discuss your requirements.
When a new site is created or an existing one moved or has its name changed; it’s best to contact the web team in order to create a reporting schedule for you or amend any existing reports.
Whilst not an exact science, web analytics can give us an insight into user behaviour that could help us improve the user experience to…
- retain more visitors
- encourage return visits
- convert visitors into applicants
Currently, web analytics can’t distinguish between student and staff access; we can currently track internal traffic (everything from the LJMU network) and external traffic (everything outside the LJMU network)
No single metric for one day gives us enough information. It’s when we look at a combination of metrics over longer periods that we can build up a better view of trends in visitor behaviour.
- How many visitors come to your site.
- Where they are coming from geographically.
- Where they were referred from.
- The average number of pages they view per visit.
- How long visitors are staying around for.
- Visits per hour/per day
- At what point they leave your site
- Number of visits from mobile devices.
- The search terms people were using to find your site
Reports can be accessed in two formats.
- A monthly pdf report of your chosen metrics delivered by email.
- Access to your Google Analytics report to examine your metrics in more detail.
We collect, process and publish statistical information relating to the usage of our website, including:
- The number of visits made to our site
- The sites and search engines that have referred visitors to our site
- The domains from which our users visit us
- The information we publish does not cite single users IP addresses. The information is general in nature
- This analysis does not involve personally identifiable information - e.g. single users' IP addresses - and we use the statistics only for the purposes of helping us to understand and meet the requirements of our users.