WoW: students excel with SEEN Magazine designs
06 October 2011
LJMU Fashion and Communications Undergraduates started this semester with a World of Work (WoW) LIVE project for SEEN magazine.
The project involved producing an outfit for The Death by Glitter Vogue Ball and the selected outfit was then revealed on the catwalk at the Saturday night ball (worn by local model Amy Faith).
The students, working in groups of between 8 and 10, designed and crafted 3 outfits altogether producing the costume and accessories entirely out of back-copies of the magazine.
SEEN Magazine and the LJMU Brokerage Team coordinated the project over the summer with LJMU Fashion staff. The students created 3 stunning pieces of bespoke couture and transformed the Art & Design Academy (ADA) Fashion Workshop into a catwalk complete with mock audience and booming bass.
SEEN Magazine Director Tony Burns, and Editor Rebecca Keegan attended the event along with LJMU staff, Lesley Peacock, Anne Liddell, Elaine McNeill (ADA) and John Maguire (GDC). After viewing the outfits, they were given an explanation of the choices made and the evolution of the idea for each dress by one of the team members.
Rebecca Keegan commented:
"We were totally overwhelmed by the sheer talent that we have witnessed at LJMU. The students have surpassed our very high expectation with the work creating the dresses. We can't wait for the Vogue Ball and also the Seen Awards where all three dresses will be presented on stage for a packed audience to see.
"The LJMU teaching and support staff have been so supportive with this project. LJMU fashion students have shown us just how gifted they are - we at Seen Magazine look forward to working with them again in the near future."
GDC Brokerage Officer John Maguire added:
"This is a fantastic example of the WoW Programme in action. World of work experience comes in many forms, from yearlong sandwich placements to shorter work shadowing opportunities. This was a project which lasted less than a week, was very intensive and gave the students a real insight into how the fashion industry works as well as giving them the opportunity to network with professionals. They truly excelled themselves and benefitted greatly from the experience."
Liverpool professional photographer Matt Ford captured the image before the Ball.