Fast track to a career
26 May 2009
Danielle Ruffell, a Level 3 Business Studies student at LJMU, has recently been offered a valuable opportunity by the Institute of Direct Marketing (IDM) to attend their week-long residential Summer School programme.
Lynne Sudbury, Danielle’s placement tutor, nominated her after being contacted by the IDM who were on the lookout for outstanding candidates to take part on the fast-track career programme. After a rigorous application process, Danielle was one of the final 20 selected from 300 applicants chosen to attend the programme, and will now undergo intensive training by industry experts before meeting recruitment specialists from many leading blue chip companies.
The IDM Summer School is a response to marketing industry demand for a professional qualification related to direct marketing. Asked what gave her the advantage during the application process, Danielle commented: “The sandwich placement year was a massive help. I’ve got 18 months of experience now.”
“Everything I learnt in the first two years of the course really fell into place and made much more sense when it came to working in marketing – I really recommend taking a placement year”
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